Engagement Rate Calculator
Drop in your likes, comments, shares and saves — plus your reach or followers — and get your engagement rate instantly, with a plain-English benchmark.
Enter your numbers to see the rate.
How engagement rate is calculated
Engagement rate answers one question: of the people who could have interacted with a post, what share actually did? The formula is simple:
(likes + comments + shares + saves) ÷ reach × 100
Dividing by reach is the most honest read for organic content, because it measures how compelling your post was to the people who genuinely saw it. Dividing by followers is easier but flattering, since most followers never see a given post. Full breakdown in our guide on how to calculate engagement rate.
What counts as a good rate?
- Under 1% — weak; check your hooks and audience fit.
- 1–3% — solid and typical for most accounts.
- 3–6% — strong; your content clearly resonates.
- Above 6% — excellent; a tight, engaged community.
Benchmarks vary by platform and audience size, so the number that matters most is beating your own past. When you're ready to move it up, see how to increase social media engagement.
FAQ
What is the engagement rate formula?
The most honest version is (total interactions ÷ accounts reached) × 100. You can also divide by followers, but reach reflects how compelling your content was to the people who actually saw it.
What is a good engagement rate?
For engagement-by-reach on organic content: under 1% is weak, 1–3% is solid, 3–6% is strong, and above 6% is excellent. Smaller accounts usually score higher than large ones.
Should I count likes, comments, saves and shares?
Yes — include all meaningful interactions. Saves and shares are the strongest signals because they cost the viewer more effort, so a post with modest likes but many saves is often quietly winning.